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Importance of Building a Brand

Branding noun 1. the action of marking with a branding iron. "regulations concerning the branding, movement, and sale of cattle" 2. the promotion of a particular product or company by means of advertising and distinctive design. "the process of branding should be considered in global terms" A brand is an overall experience of a customer...

Scenic City Inspiration

Scenic City Inspiration People say to me all the time, "With your talent, it would seem you would have moved to a larger city." I have considered it, however, Chattanooga is stunningly beautiful and as our city grows so does its beauty. I was born in Chattanooga and even with the little traveling, I've done...

Meaning of Colors

Colors are one of the most important elements of design, not only because of their beauty but the feelings and emotions that they exude. This is especially useful in communications. The colors used in design may communicate 85% of the message you are trying to convey if not more. Some businesses have got their colors...