When most businesses think about signage, they think about printing. But the truth is—great signage doesn’t start with printing. It starts with design. Before materials, before installation, before production—there’s strategy. And that strategy is what determines whether your sign gets noticed… or ignored. Why Sign Design Matters More Than the Sign Itself Your signage is...
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Honoring Life Through Design: Why Creating Funeral Programs Is One of My Greatest Privileges
By Marcus Hardaway | Freelance Graphic Designer When a family loses a loved one, countless decisions must be made during an already overwhelming time. One of the most important—and often most overlooked—parts of celebrating a life is the funeral or memorial program. As a graphic designer, I consider it a true honor to create this...
ESTABLISHING YOUR BRAND ON COLLEGE CAMPUSES
Many students are cash-strapped, nowadays. Nevertheless, their purchasing power is very high. Research reveals that 20 million students in the US have a combined disposable income of $417 billion. Moreover, another survey of students’ parents reveals that students now make 70 percent of their purchases themselves. These purchases are often made on credit cards. Therefore,...