Have you ever flipped through a magazine and passed an advertisement without even realizing it? We all do it. Sometimes an ad has plenty to say, but nothing that makes us stop and listen. After years of designing magazine ads, I've learned that a good advertisement doesn't have to tell your entire business story. It...
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Your Logo Is More Than Just a Pretty Picture
Let's talk about what makes a great logo—and why your business deserves one. Everybody has an opinion about logos. Your best friend loves one design. Your cousin thinks it needs more color. And somebody who hasn't designed anything since their high school yearbook suddenly becomes the creative director. Amazing how that happens, isn't it? All...
Behind the Design: A Little Monster With a Hugmungus Personality!
How a teenage spelling mistake inspired a memorable brand identity for Hugmungus Hobbies. Sometimes the best business names come from the most unexpected places. And sometimes, they start with a spelling mistake! When I first learned the story behind Hugmungus Hobbies, I couldn't help but smile. The client shared that the name originated when he...