After nearly 30 years in graphic design, I've learned a thing or two about adapting to technology. But AI? Well, that's been an interesting relationship. Let's be clear about something. When artificial intelligence started making its way into the graphic design industry, I wasn't exactly standing at the door with balloons and a welcome basket....
ESTABLISHING YOUR BRAND ON COLLEGE CAMPUSES
Many students are cash-strapped, nowadays. Nevertheless, their purchasing power is very high. Research reveals that 20 million students in the US have a combined disposable income of $417 billion. Moreover, another survey of students’ parents reveals that students now make 70 percent of their purchases themselves. These purchases are often made on credit cards. Therefore,...
Working Behind The Scenes
As a designer, most of the work I do gets seen by thousands of people. People never know or think about who the creative person is that created what they are looking at. Honestly, this is really with everything you see around you; fashion, ads, logos, commercials, billboards, packaging, vehicle wraps, and literature. Designers seldom...