I drive a Toyota, and every so often, the dealership sends me postcards with service specials, coupons, and discounts. Now, I don't necessarily need an oil change every time one arrives. But when I see a good offer, I might hang on to it. You never know when it'll come in handy. Well, wouldn't you...
Web Design Terminology: Websites Explained Without the Tech Speak
Ever wondered what the professionals mean when they use industry jargon? This plain-English Business Essentials reference helps you ask better questions, compare proposals and understand what you're paying for.Website foundationsDomain: The human-readable address for a website.Registrar: The company where you register and renew a domain.Hosting: The service that stores and serves website files.DNS: The system...
Marketing Terminology: The Jargon Business Owners Actually Need
Ever wondered what the professionals mean when they use industry jargon? This plain-English Business Essentials reference helps you ask better questions, compare proposals and understand what you're paying for.Strategy and audiencesTarget audience: The people most likely to benefit from your offering.Positioning: How your business stands apart in customers' minds.Value proposition: The benefit your business promises...