Why do we sometimes pay more for products that do the same job? Explore scarcity, perceived value, and how branding and design influence what customers are willing to pay.
Honoring Life Through Design: Why Creating Funeral Programs Is One of My Greatest Privileges
By Marcus Hardaway | Freelance Graphic Designer When a family loses a loved one, countless decisions must be made during an already overwhelming time. One of the most important—and often most overlooked—parts of celebrating a life is the funeral or memorial program. As a graphic designer, I consider it a true honor to create this...
ESTABLISHING YOUR BRAND ON COLLEGE CAMPUSES
Many students are cash-strapped, nowadays. Nevertheless, their purchasing power is very high. Research reveals that 20 million students in the US have a combined disposable income of $417 billion. Moreover, another survey of students’ parents reveals that students now make 70 percent of their purchases themselves. These purchases are often made on credit cards. Therefore,...