Ever start a project with ten exciting ideas and realize they’re all headed in different directions? That’s usually when the design process starts feeling like a road trip with five people giving directions. Nobody needs that adventure. When I begin a design project, I want more than a list of things to include. I want...
AI in Graphic Design: Friend, Foe, or That Coworker Who Thinks They Know Everything?
After nearly 30 years in graphic design, I've learned a thing or two about adapting to technology. But AI? Well, that's been an interesting relationship. Let's be clear about something. When artificial intelligence started making its way into the graphic design industry, I wasn't exactly standing at the door with balloons and a welcome basket....
Your Ad Has One Job: Get Noticed!
Have you ever flipped through a magazine and passed an advertisement without even realizing it? We all do it. Sometimes an ad has plenty to say, but nothing that makes us stop and listen. After years of designing magazine ads, I've learned that a good advertisement doesn't have to tell your entire business story. It...