Ever sketch something, look at it for five seconds, and think, “Well, that's the one”? I wish logo design worked that way every time. My pencil would probably ask for a raise. The first idea can be exciting, but a logo has a bigger job than looking good on a screen. It needs to represent...
Packaging Design & First Impressions
Your Packaging Is Talking. What Is It Saying? Picture this: someone walks down a store aisle, glances at your product, and keeps moving. Your packaging had its chance to introduce itself. Unfortunately, it may have whispered when it needed to speak up. I've spent years working with packaging design, and one thing has stayed consistent:...
Good Design Is a Conversation, Not a Guessing Game
Ever order something online and realize the picture did a lot more explaining than the description? Design projects can feel a little like that when everyone assumes they’re picturing the same thing. Spoiler: sometimes we’re not. QUESTIONS ARE PART OF THE WORK Before I start designing, I want to know what the piece needs to...