Ever order something online and realize the picture did a lot more explaining than the description? Design projects can feel a little like that when everyone assumes they’re picturing the same thing. Spoiler: sometimes we’re not. QUESTIONS ARE PART OF THE WORK Before I start designing, I want to know what the piece needs to...
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Why a Magazine Page Needs Room to Breathe
Ever open a magazine, see a page crammed with text, photos, boxes, and tiny captions, and immediately turn the page? I get it. Reading shouldn't feel like you've been assigned homework. I spend a lot of time designing magazine layouts, and I've learned that getting everything onto a page is only half the job. The...
Before the Design, Get the Direction Right
Ever start a project with ten exciting ideas and realize they’re all headed in different directions? That’s usually when the design process starts feeling like a road trip with five people giving directions. Nobody needs that adventure. When I begin a design project, I want more than a list of things to include. I want...