Your logo looks great. Your website looks great. But do they look like they belong to the same business? Ever visited a company's website, checked out its social media, and then looked at its business card—only to wonder if you're dealing with three different businesses? Different styles. Different messaging. Different personalities. Apparently, the marketing materials...
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A Good Logo Doesn’t Happen in One Sketch
Ever sketch something, look at it for five seconds, and think, “Well, that's the one”? I wish logo design worked that way every time. My pencil would probably ask for a raise. The first idea can be exciting, but a logo has a bigger job than looking good on a screen. It needs to represent...
Packaging Design & First Impressions
Your Packaging Is Talking. What Is It Saying? Picture this: someone walks down a store aisle, glances at your product, and keeps moving. Your packaging had its chance to introduce itself. Unfortunately, it may have whispered when it needed to speak up. I've spent years working with packaging design, and one thing has stayed consistent:...