The concept is from the conversations with the client. I remembered he said at times he is viewed as a bodyguard, he is a dad, a protector, and a soldier. This is why I used a knight. His shield represents the card element that was requested. The symbols are easily identifiable. His sword shows ruins from the client’s previous logo. I wanted to make it very personalized. I used a whimsical ornate font like one might see on a card box or logo for playing cards. The way this is set up it will give room to play with the brand and make everything very cohesive at all times.