Why a Magazine Page Needs Room to Breathe

Ever open a magazine, see a page crammed with text, photos, boxes, and tiny captions, and immediately turn the page? I get it. Reading shouldn't feel like you've been assigned homework. I spend a lot of time designing magazine layouts, and I've learned that getting everything onto a page is only half the job. The...

Before the Design, Get the Direction Right

Ever start a project with ten exciting ideas and realize they’re all headed in different directions? That’s usually when the design process starts feeling like a road trip with five people giving directions. Nobody needs that adventure. When I begin a design project, I want more than a list of things to include. I want...