Let's talk about what makes a great logo—and why your business deserves one. Everybody has an opinion about logos. Your best friend loves one design. Your cousin thinks it needs more color. And somebody who hasn't designed anything since their high school yearbook suddenly becomes the creative director. Amazing how that happens, isn't it? All...
Behind the Design: A Little Monster With a Hugmungus Personality!
How a teenage spelling mistake inspired a memorable brand identity for Hugmungus Hobbies. Sometimes the best business names come from the most unexpected places. And sometimes, they start with a spelling mistake! When I first learned the story behind Hugmungus Hobbies, I couldn't help but smile. The client shared that the name originated when he...
Professional Sign Design: Why Strategic Signage Starts with Great Design
When most businesses think about signage, they think about printing. But the truth is—great signage doesn’t start with printing. It starts with design. Before materials, before installation, before production—there’s strategy. And that strategy is what determines whether your sign gets noticed… or ignored. Why Sign Design Matters More Than the Sign Itself Your signage is...