Your logo introduces your business. Your customer experience tells the real story. Let's talk about something that often gets overlooked when businesses think about branding. Your logo is not your entire brand. I know. Shocking information coming from a graphic designer who makes a living designing logos. Somebody check on me! But seriously, a great...
Does Your Business Have an Identity Crisis? Let’s Talk Branding.
Your logo looks great. Your website looks great. But do they look like they belong to the same business? Ever visited a company's website, checked out its social media, and then looked at its business card—only to wonder if you're dealing with three different businesses? Different styles. Different messaging. Different personalities. Apparently, the marketing materials...
A Good Logo Doesn’t Happen in One Sketch
Ever sketch something, look at it for five seconds, and think, “Well, that's the one”? I wish logo design worked that way every time. My pencil would probably ask for a raise. The first idea can be exciting, but a logo has a bigger job than looking good on a screen. It needs to represent...