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MARCUS HARDAWAY
MARCUS HARDAWAY
artist & graphic designer
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    What I offer

    Passion for Design

    My name is Marcus Hardaway. I am a graphic designer / illustrator. I have worked in the design industry for over thirty years. I love what I do…

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    Categories
    • Aquarium (1)
    • Business & Marketing (37)
    • Business Essentials (4)
    • Design Tips (24)
    • Designer Confessions (1)
    • Did You Know? (19)
    • Events (2)
    • Latest News (2)
    • Personal Chronicles (6)
    • Plants (1)
    • Uncategorized (3)
    • Videos (1)

    Latest news

    AI in Graphic Design: Friend, Foe, or That Coworker Who Thinks They Know Everything?

    October 28, 2026
    After nearly 30 years in graphic design, I’ve learned a thing or two about adapting to technology. But AI? Well,…

    Behind the Design: A Little Monster With a Hugmungus Personality!

    October 20, 2026
    How a teenage spelling mistake inspired a memorable brand identity for Hugmungus Hobbies. Sometimes the best business names come from…
  • About Marcus
  • Services
  • Gallery
  • Blog
  • Contacts
  • Home

    What I offer

    Passion for Design

    My name is Marcus Hardaway. I am a graphic designer / illustrator. I have worked in the design industry for over thirty years. I love what I do…

    read more
    Categories
    • Aquarium (1)
    • Business & Marketing (37)
    • Business Essentials (4)
    • Design Tips (24)
    • Designer Confessions (1)
    • Did You Know? (19)
    • Events (2)
    • Latest News (2)
    • Personal Chronicles (6)
    • Plants (1)
    • Uncategorized (3)
    • Videos (1)

    Latest news

    AI in Graphic Design: Friend, Foe, or That Coworker Who Thinks They Know Everything?

    October 28, 2026
    After nearly 30 years in graphic design, I’ve learned a thing or two about adapting to technology. But AI? Well,…

    Behind the Design: A Little Monster With a Hugmungus Personality!

    October 20, 2026
    How a teenage spelling mistake inspired a memorable brand identity for Hugmungus Hobbies. Sometimes the best business names come from…
  • About Marcus
  • Services
  • Gallery
  • Blog
  • Contacts

Brand Identity

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Brand Identity
Brand mood board with coordinated navy and gold color swatches, textures, photography and design sketches

Before We Design Your Logo, Let’s Get in the Mood

By marchardusPosted November 14, 2026

Discover how a branding mood board helps define colors, typography, imagery, and personality before logo design begins.

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Two identical soy candles presented in plain and premium branded packaging to demonstrate perceived value

Before They Try Your Product, They’ve Already Judged It

By marchardusPosted November 14, 2026

Your packaging shapes customer expectations before they try your product. Discover how thoughtful design builds value and brand recognition.

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Ooltewah, Tennessee
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