Ever open a magazine, see a page crammed with text, photos, boxes, and tiny captions, and immediately turn the page? I get it. Reading shouldn't feel like you've been assigned homework. I spend a lot of time designing magazine layouts, and I've learned that getting everything onto a page is only half the job. The...
Before the Design, Get the Direction Right
Ever start a project with ten exciting ideas and realize they’re all headed in different directions? That’s usually when the design process starts feeling like a road trip with five people giving directions. Nobody needs that adventure. When I begin a design project, I want more than a list of things to include. I want...
Meaning of Colors
Colors are one of the most important elements of design, not only because of their beauty but the feelings and emotions that they exude. This is especially useful in communications. The colors used in design may communicate 85% of the message you are trying to convey if not more. Some businesses have got their colors...