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MARCUS HARDAWAY
MARCUS HARDAWAY
artist & graphic designer
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    What I offer

    Passion for Design

    My name is Marcus Hardaway. I am a graphic designer / illustrator. I have worked in the design industry for over thirty years. I love what I do…

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    Categories
    • Aquarium (1)
    • Business & Marketing (37)
    • Business Essentials (4)
    • Design Tips (24)
    • Designer Confessions (1)
    • Did You Know? (19)
    • Events (2)
    • Latest News (2)
    • Personal Chronicles (6)
    • Plants (1)
    • Uncategorized (3)
    • Videos (1)

    Latest news

    AI in Graphic Design: Friend, Foe, or That Coworker Who Thinks They Know Everything?

    October 28, 2026
    After nearly 30 years in graphic design, I’ve learned a thing or two about adapting to technology. But AI? Well,…

    Behind the Design: A Little Monster With a Hugmungus Personality!

    October 20, 2026
    How a teenage spelling mistake inspired a memorable brand identity for Hugmungus Hobbies. Sometimes the best business names come from…
  • About Marcus
  • Services
  • Gallery
  • Blog
  • Contacts
  • Home

    What I offer

    Passion for Design

    My name is Marcus Hardaway. I am a graphic designer / illustrator. I have worked in the design industry for over thirty years. I love what I do…

    read more
    Categories
    • Aquarium (1)
    • Business & Marketing (37)
    • Business Essentials (4)
    • Design Tips (24)
    • Designer Confessions (1)
    • Did You Know? (19)
    • Events (2)
    • Latest News (2)
    • Personal Chronicles (6)
    • Plants (1)
    • Uncategorized (3)
    • Videos (1)

    Latest news

    AI in Graphic Design: Friend, Foe, or That Coworker Who Thinks They Know Everything?

    October 28, 2026
    After nearly 30 years in graphic design, I’ve learned a thing or two about adapting to technology. But AI? Well,…

    Behind the Design: A Little Monster With a Hugmungus Personality!

    October 20, 2026
    How a teenage spelling mistake inspired a memorable brand identity for Hugmungus Hobbies. Sometimes the best business names come from…
  • About Marcus
  • Services
  • Gallery
  • Blog
  • Contacts

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Page 6
Tiffany & Co., The Home Depot, FedEx and Starbucks in a four-panel layout with a full-spectrum fanned Pantone Formula Guide centered over the images

Your Brand Color Has a Job. Is It Doing It?

By marchardusPosted November 1, 2026

Discover how brand colors influence customer perception, why consistency matters, and why your favorite color isn't always the right choice for your business.

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Two marketing postcard designs on a creative desk, comparing a cluttered advertisement with a clean layout featuring a prominent Get Started call-to-action button.

You Got Their Attention. Now Tell Them What to Do!

By marchardusPosted October 30, 2026

A strong call to action turns attention into action. Learn how clear CTA wording, visual hierarchy, and better placement improve your marketing.

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Graphite sketches of simple geometric logo concepts surrounded by a compass, ruler, pencils and design tools on a wooden worktable.

Keep It Simple! Why the Best Logos Don’t Need to Try So Hard

By marchardusPosted October 29, 2026

Why do brands like Nike, Target, and Apple use simple logos? Discover how recognition, geometry, and versatility shape memorable logo design.

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