Branding noun 1. the action of marking with a branding iron. "regulations concerning the branding, movement, and sale of cattle" 2. the promotion of a particular product or company by means of advertising and distinctive design. "the process of branding should be considered in global terms" A brand is an overall experience of a customer...
Tips for a Successful Trade Show
Making Your Trade Show Display Stand Out BY JANICE BYER As small business owners, especially those in the start-up phase, preparing for a trade show can be very scary and frustrating. What do we take for our trade show display and how do we present it? You first need to find out the specifics of the trade show...
10 Rules for Picking a Company Name
Your startup needs a name, and it may be the most important decision you make. The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world, it’s a world-wide decision.