How a teenage spelling mistake inspired a memorable brand identity for Hugmungus Hobbies. Sometimes the best business names come from the most unexpected places. And sometimes, they start with a spelling mistake! When I first learned the story behind Hugmungus Hobbies, I couldn't help but smile. The client shared that the name originated when he...
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Professional Sign Design: Why Strategic Signage Starts with Great Design
When most businesses think about signage, they think about printing. But the truth is—great signage doesn’t start with printing. It starts with design. Before materials, before installation, before production—there’s strategy. And that strategy is what determines whether your sign gets noticed… or ignored. Why Sign Design Matters More Than the Sign Itself Your signage is...
Honoring Life Through Design: Why Creating Funeral Programs Is One of My Greatest Privileges
By Marcus Hardaway | Freelance Graphic Designer When a family loses a loved one, countless decisions must be made during an already overwhelming time. One of the most important—and often most overlooked—parts of celebrating a life is the funeral or memorial program. As a graphic designer, I consider it a true honor to create this...