Logo designed for a non-profit organization. The goal was to create an identity that could identify with single mothers. The custom illustration part of the logo shows no racial or socioeconomic boundaries. You know it is about mothers.  The colors I chose are gray and purple. Gray promotes balance, wisdom, dedication, and sophistication. These mothers will be able to connect and share with each other. Giving balance and wisdom to each other. Purple signifies passion devotion and pride.

I try to create each logo with a purpose for every element. A logo needs to connect to the target audience.